Is it ever fair for a business to price gouge customers?

[lordlundar]

AKA If diamonds are everywhere they are worthless

Umm, no, that's saturation. I'm talking price/quality relation.

[jackfaire]

Umm, no, that's saturation. I'm talking price/quality relation.

Sorry should have clarified I was referring to the perception. If it was pointed out that a lot of women wear diamonds and were marketed as something everyone gets then it wouldn't be perceived as special and unique.

When something has been marketed as something only the elite have it's difficult to turn around and market it to the masses.