Stand up to the gays by badgering your local store manager!

[Andara Bledin]

And, pulling this thread up because JCPenney is at it again.

Article at Gawker

Rather than just leave it at just a single catalog image, they put it front and center, with a regular father's day ad featuring a real-life gay male couple and their children with copy that explicitly acknowledges that there are two fathers involved.

^-.-^

[Greenday]

Well done by JCPenney. Glad to see them stand up for what is right.

[fireheart17]

Good on them. And to be honest, unless they'd come out and out and said that the men in the catalogue were supposed to be gay, I would've thought that the dads were just friends letting their kids play with them, it doesn't look all that different really

Either way, they've done a good job though. Thankfully the catalogues down here don't go to that extreme. (usually it's groups just "posing" without any specific focus on them being a "family")

[HYHYBT]

I suspect this was made so prominent specifically in response to the fuss over their hiring Ellen.

[crashhelmet]

A friend of mine posted this on FB today and I chuckled.

"I still don't see what the big deal is over that JC Penney ad. Jesus had two dads and over a billion people worship him to this day." - Reddit