Electronic surveillance in retail stores is not uncommon at all. Just about every store around has cameras set up everywhere to keep an eye on customers (and employees).
One retailer though, is taking things a step further. They're implementing a program where by they monitor certain signals your smartphone (or tablet) sends out when you are on the store's wifi network. They can use this to monitor where you go in the the store and how long you stay there among other things.
Now they do have signage at the entrance telling customers they will be monitored and if they do not wish to be, they can either deactivate wi-fi or power off their phones completely.
Full story with the sign is here.
Now they claim this system will not transmit or acquire any sensitive information from your phone but of course there's really no way to be certain that is the case.
I know for me, unless I really loved the store, this would be a deal breaker for me. You want to watch me on camera? Fine, but using my phone to track me is a bit much. Even if I went in to a place that did this, I would turn my phone off. The problem with that is that's a bit of an inconvenience to me to deal with just so I can shop in a certain store.
I really hope this doesn't catch on. If it comes down to it, I will do everything I can to NOT take my phone with me when I go shopping.
One retailer though, is taking things a step further. They're implementing a program where by they monitor certain signals your smartphone (or tablet) sends out when you are on the store's wifi network. They can use this to monitor where you go in the the store and how long you stay there among other things.
Now they do have signage at the entrance telling customers they will be monitored and if they do not wish to be, they can either deactivate wi-fi or power off their phones completely.
Full story with the sign is here.
Now they claim this system will not transmit or acquire any sensitive information from your phone but of course there's really no way to be certain that is the case.
I know for me, unless I really loved the store, this would be a deal breaker for me. You want to watch me on camera? Fine, but using my phone to track me is a bit much. Even if I went in to a place that did this, I would turn my phone off. The problem with that is that's a bit of an inconvenience to me to deal with just so I can shop in a certain store.
I really hope this doesn't catch on. If it comes down to it, I will do everything I can to NOT take my phone with me when I go shopping.
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