Originally posted by lordlundar
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Since the vast majority of the market belongs to PC/Windows users, Apple needs to make a case for its product by making favourable comparisons to the leading product. There aren't enough new users out there to ensure profitability. They need to convince people to switch.
And then there's the fact that computers are different than say, laundry soap. Let's say Tide holds the number one spot, and Sunlight number two. Sunlight could convince people to switch brands with nothing more than a coupon. Laundry soap is cheap, is not a long-term commitment, and there's no learning curve. One soap is used the same as the other. Not so with computers. It means that the advertising needs to be far more pointed.
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