Who in their right mind thinks it's a good idea to blare police/ambulance sirens, truck horns, squealing wheels and impact noises on the radio? If you're looking to catch people's attention, well...you're sure doing something with their focus.
There was a Louisiana drunk driving radio ad a month back that featured the entire soundtrack of a car wreck: the wheels screeching on the road, the crunch of metal, the car horns. All, of course, to show you what would happen if you drink an drive. And of course, there was no warning going into the thing. The sounds just started playing at the beginning of the commercial, so there was no real context until a few seconds in.
Car dealerships are a huge offender with the car/truck horn sound effect at the beginning. If it weren't for NPR, I'd probably just turn the radio off on half my trips from that alone.
I was mildly annoyed by this until I hit a radio ad that played a siren while a policeman was tailgating me. Took a few moments to realize what had happened, and that kind of distraction is not what you want on the highway...with a policeman tailgating you.
There was a Louisiana drunk driving radio ad a month back that featured the entire soundtrack of a car wreck: the wheels screeching on the road, the crunch of metal, the car horns. All, of course, to show you what would happen if you drink an drive. And of course, there was no warning going into the thing. The sounds just started playing at the beginning of the commercial, so there was no real context until a few seconds in.
Car dealerships are a huge offender with the car/truck horn sound effect at the beginning. If it weren't for NPR, I'd probably just turn the radio off on half my trips from that alone.
I was mildly annoyed by this until I hit a radio ad that played a siren while a policeman was tailgating me. Took a few moments to realize what had happened, and that kind of distraction is not what you want on the highway...with a policeman tailgating you.
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