I can't speak for everyone, but the three retail stores I've worked for in my life set up their Christmas displays in early November, immediately following Halloween. If we didn't get it done early, it would never get done, because we were absolutely slammed starting in mid-November. If we wanted to avoid hiring too much temp help in the middle of the season, we had to use the existing staff's time wisely, and they had more of it before the shoppers started coming out in droves.
Space was another consideration. We would have to order Christmas stock in July and often received it in September. It would just sit there in the stock room, more and more stuff coming in, until we'd have no choice but to put it out onto the sales floor.
I don't know if setting up Christmas displays early increased sales or not, but tht was never really my concern. It was always a practical consideration.
Space was another consideration. We would have to order Christmas stock in July and often received it in September. It would just sit there in the stock room, more and more stuff coming in, until we'd have no choice but to put it out onto the sales floor.
I don't know if setting up Christmas displays early increased sales or not, but tht was never really my concern. It was always a practical consideration.
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